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	<title>ducisduke.com</title>
	<link>https://ducisduke.com</link>
	<description>ducisduke.com</description>
	<pubDate>Fri, 27 Feb 2026 19:05:19 +0000</pubDate>
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		<title>Hellmann's</title>
				
		<link>https://ducisduke.com/Hellmann-s</link>

		<pubDate>Wed, 04 Feb 2026 21:37:14 +0000</pubDate>

		<dc:creator>ducisduke.com</dc:creator>

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		<description>Hellmann’s Mayonnaise SB LX

He was born in a deli. Got 50 billion impessions. Appeared in numerous top 10 lists. And most importantly, ranked #8 
in a roundup of commercials that kept Arkansas Razorback fans most entertained according to Sport Illustrated.&#38;nbsp;


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		<title>Blue Square Alliance </title>
				
		<link>https://ducisduke.com/Blue-Square-Alliance</link>

		<pubDate>Wed, 04 Feb 2026 21:53:12 +0000</pubDate>

		<dc:creator>ducisduke.com</dc:creator>

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		<description>Blue Square Alliance - SB LXSince the attacks of October 7th, antisemitism in the United States has surged to record levels. Last year alone, 
1 in 3 American Jews were victims of religious hate. And a lot of that hate found its way into schools.&#38;nbsp;
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		<title>UnderArmour</title>
				
		<link>https://ducisduke.com/UnderArmour</link>

		<pubDate>Fri, 27 Feb 2026 19:05:19 +0000</pubDate>

		<dc:creator>ducisduke.com</dc:creator>

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		<description>UnderArmour

	When the global supply chain crisis blocked the launch of the Curry 9, we took the celebration online with the first wearable that 
could move between virtual worlds and gaming platforms. Our metasneaker blew up the internet, created a new revenue stream 
for UnderArmour and then walked all the way to Cannes. Good job, shoe.&#38;nbsp;
	

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		<title>Applegate</title>
				
		<link>https://ducisduke.com/Applegate</link>

		<pubDate>Wed, 26 Apr 2023 18:34:08 +0000</pubDate>

		<dc:creator>ducisduke.com</dc:creator>

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		<description>Applegate




&#38;nbsp; 
&#60;img width="955" height="618" width_o="955" height_o="618" data-src="https://freight.cargo.site/t/original/i/58c9cd8b99779be8c6f0ffe0ceaaefa11c992f3aaedb82dd9bbd63934447b65b/Ham_955x618_955.jpg" data-mid="176818754" border="0" data-scale="32" src="https://freight.cargo.site/w/955/i/58c9cd8b99779be8c6f0ffe0ceaaefa11c992f3aaedb82dd9bbd63934447b65b/Ham_955x618_955.jpg" /&#62;&#38;nbsp; &#38;nbsp;&#60;img width="955" height="618" width_o="955" height_o="618" data-src="https://freight.cargo.site/t/original/i/31f2a11356db067da431e02ca4a2523b5952463511699682b7ccc504f7ca17d8/Chicken_955x618_955.jpg" data-mid="176808256" border="0" data-scale="32" src="https://freight.cargo.site/w/955/i/31f2a11356db067da431e02ca4a2523b5952463511699682b7ccc504f7ca17d8/Chicken_955x618_955.jpg" /&#62;&#38;nbsp; &#38;nbsp;&#60;img width="955" height="618" width_o="955" height_o="618" data-src="https://freight.cargo.site/t/original/i/cecf93582f6f4ea5f8d1ed3ca75432b80e3c3b7b73f8034c3ba8041adcf7b4e2/Turkey_955x618_955.jpg" data-mid="176812585" border="0" data-scale="32" src="https://freight.cargo.site/w/955/i/cecf93582f6f4ea5f8d1ed3ca75432b80e3c3b7b73f8034c3ba8041adcf7b4e2/Turkey_955x618_955.jpg" /&#62; &#38;nbsp;




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		<title>Heinz: Better Have a Backup</title>
				
		<link>https://ducisduke.com/Heinz-Better-Have-a-Backup</link>

		<pubDate>Thu, 27 Apr 2023 16:23:50 +0000</pubDate>

		<dc:creator>ducisduke.com</dc:creator>

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		<description>Heinz
For Heinz, we hired Jack Cambria, former head of the NYPD’s&#38;nbsp;Hostage Negotiation Team. He got nearly a billion impressions. For ketchup.





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		<title>Colgate </title>
				
		<link>https://ducisduke.com/Colgate</link>

		<pubDate>Thu, 27 Apr 2023 21:12:55 +0000</pubDate>

		<dc:creator>ducisduke.com</dc:creator>

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		<description>Colgate
What if people in toothpaste ads smiled like real people? Instead of like people in toothpaste ads. It could be nice. You might even win at Cannes for it (crosses fingers).&#38;nbsp;</description>
		
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		<title>Conn's Furniture</title>
				
		<link>https://ducisduke.com/Conn-s-Furniture</link>

		<pubDate>Mon, 24 Jun 2024 14:10:11 +0000</pubDate>

		<dc:creator>ducisduke.com</dc:creator>

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		<description>Conn’s Furniture
Conn’s is furniture store that depends on financing. Luckily, ‘finance’ isn’t a bad word at Conn’s.&#38;nbsp;



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		<title>Mike's Hard Lemonade - Always Different</title>
				
		<link>https://ducisduke.com/Mike-s-Hard-Lemonade-Always-Different</link>

		<pubDate>Fri, 28 Apr 2023 14:56:07 +0000</pubDate>

		<dc:creator>ducisduke.com</dc:creator>

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		<description>Mike’s Hard Lemonade

	We created pods of ads for Mike’s where each spot begins with the same scenario, but the endings change. We then ran mutiple ads from the same pod during commercial breaks. 
The golf pod below generated 6.8 million comments from over 1 million unique commenters on social media on its own. The campaign as a whole was written up in the New York Times, Wall Street Journal and other publications.

	

	


	


	



	Dear Deer

As an extension of the campaign, we created a write-in series featuring a talking deer head. Users asked questions. The deer answered. We did a 
half-dozen. Here are two.&#38;nbsp;

	

	
	



	
	Bear in a Bikini Contest

For Labor Day we changed things up by offering a sweepstakes where the winner and a friend could win a weekend in Miami with a bear in a bikini.&#38;nbsp;
Or in the case of our winner, a weekend with his mom and a bear in a bikini.&#38;nbsp;


	
	

	Mike’s Mariachi Band
For Cinco de Mayo we hired a not very authentic mariachi band and turned people’s tweets into songs in a live 5-hour online broadcast.&#38;nbsp;
	


	
Crow H8R

We took a character from the commercials. Made him a commercial, And, ran it in theaters. We also created a website and a working phone number with a message for him.&#38;nbsp;
	






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	Always Different Mascot
We created a variety of images featuring different mascots to skin our website with and then allowed users to vote for their favorite. 
The spork won.&#38;nbsp;

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		<title>GSK - This is Warren</title>
				
		<link>https://ducisduke.com/GSK-This-is-Warren</link>

		<pubDate>Thu, 27 Apr 2023 20:57:57 +0000</pubDate>

		<dc:creator>ducisduke.com</dc:creator>

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		<description>GSK

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		<title>August - The Tampon Test</title>
				
		<link>https://ducisduke.com/August-The-Tampon-Test</link>

		<pubDate>Thu, 05 Feb 2026 20:42:37 +0000</pubDate>

		<dc:creator>ducisduke.com</dc:creator>

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		<description>August - The Tampon TestIn 2022, the Supreme Court overturned Roe v Wade. And while women’s reproductive rights were being sent back in time, states were using data tracking technology 
to aid abortion related prosections. Creating a world where everything from period tracking apps, to search history to online purchases could be used against women. 
Making something as simple as buying a pregnancy test risky. So we partnered with August, Stix and Plan C to create The Tampon Test.&#38;nbsp;

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