Hi.
I’m Duc.
Or ‘Duke’ as it’s pronounced when you grow up in Texas.
I got the name from my father who is Vietnamese. He’s a ‘Duc’ also. As a chemical engineer, he helped design and build huge petrochemical plants. It was his hope that I’d follow in his professional footsteps.
Except I’m really bad at math. Like, tragically so. As in, if I was a chemical engineer things would explode and tragedy would ensue. Thus I’m an advertising writer.
So, who says you can’t make the world a better place by being in advertising?
Prior to this, I made a living writing and illustrating children’s books while speaking at schools all over the southwest to over a quarter million students. I also sold a series of animated shorts for network television, created my own fanzine and had material I wrote performed in stand up clubs around NYC.
Worked At: VML (current), TAXI (NY), Grey and BBDO
Freelanced At: BBH (NY), Sid Lee (MTL), McCann, FCB,
Pereira O'Dell (NY), FCB, DDB, Havas, Mekanism, Toy, etc.
Want more details? Visit me on LinkedIn.
I’m Duc.
Or ‘Duke’ as it’s pronounced when you grow up in Texas.
I got the name from my father who is Vietnamese. He’s a ‘Duc’ also. As a chemical engineer, he helped design and build huge petrochemical plants. It was his hope that I’d follow in his professional footsteps.
Except I’m really bad at math. Like, tragically so. As in, if I was a chemical engineer things would explode and tragedy would ensue. Thus I’m an advertising writer.
So, who says you can’t make the world a better place by being in advertising?
Prior to this, I made a living writing and illustrating children’s books while speaking at schools all over the southwest to over a quarter million students. I also sold a series of animated shorts for network television, created my own fanzine and had material I wrote performed in stand up clubs around NYC.
Worked At: VML (current), TAXI (NY), Grey and BBDO
Freelanced At: BBH (NY), Sid Lee (MTL), McCann, FCB,
Pereira O'Dell (NY), FCB, DDB, Havas, Mekanism, Toy, etc.
Want more details? Visit me on LinkedIn.
This is my younger son. I used his picture because I like his smile better.
It’s important to know when you’ve been bested.
Awards:
Gold Cannes Lion, 2022 - Under Armour - Multi-Platform Social Campaign
Silver Cannes Lion, 2022 - Under Armour - Innovation in Branded Content
Bronze Canne Lion, 2022 - Under Armour - Creative Commerce / New Realities
Shortlist Titanium Cannes, 2022 - Under Armour - Titanium
Shortlist Cannes, 2022 - Under Armour - Brand Integration for Games
Shortlist Cannes, 2022 - Under Armour - Sport / Fan Engagement
Shortlist Cannes, 20022 - Under Armour - Digital Craft / New Realities
Silver Cannes Lion, 2022 - Colgate - Consumer Goods / Strategy
Shortlist Cannes, 2022 - Colgate - OOH
Shortlist Cannes, 2022 - Colgate - OOH
Shortlist Cannes, 2022 - Colgate - OOH
Others: ADC Bronze Cube & Merit (Under Armour), One Show Shortlist (SVA-NY)
Work featured in: New York Times, Wall Street Journal, Graphis 100 Best Ads,
Communication Arts, Archive, AdWeek, AdAge and more