Mike’s Hard Lemonade
We created pods of ads for Mike’s where each spot begins with the same scenario, but the endings change. We then ran mutiple ads from the same pod during commercial breaks.
The golf pod below generated 6.8 million comments from over 1 million unique commenters on social media on its own. The campaign as a whole was written up in the New York Times, Wall Street Journal and other publications.
Dear Deer
As an extension of the campaign, we created a write-in series featuring a talking deer head. Users asked questions. The deer answered. We did a
half-dozen. Here are two.
As an extension of the campaign, we created a write-in series featuring a talking deer head. Users asked questions. The deer answered. We did a
half-dozen. Here are two.
Bear in a Bikini Contest
For Labor Day we changed things up by offering a sweepstakes where the winner and a friend could win a weekend in Miami with a bear in a bikini.
Or in the case of our winner, a weekend with his mom and a bear in a bikini.
For Labor Day we changed things up by offering a sweepstakes where the winner and a friend could win a weekend in Miami with a bear in a bikini.
Or in the case of our winner, a weekend with his mom and a bear in a bikini.
Mike’s Mariachi Band
For Cinco de Mayo we hired a not very authentic mariachi band and turned people’s tweets into songs in a live 5-hour online broadcast.
For Cinco de Mayo we hired a not very authentic mariachi band and turned people’s tweets into songs in a live 5-hour online broadcast.
Crow H8R
We took a character from the commercials. Made him a commercial, And, ran it in theaters. We also created a website and a working phone number with a message for him.
Always Different Mascot
We created a variety of images featuring different mascots to skin our website with and then allowed users to vote for their favorite.
The spork won.
We created a variety of images featuring different mascots to skin our website with and then allowed users to vote for their favorite.
The spork won.