NFL
At Grey, we pitched and created the first campaign to house all of the NFL’s properties, from their fan shop to the Ticket Exchange and more.
We also ran a contest inviting fans and famous people alike to tell us why they loved football. Thousands entered. Ten finalists were named. NFL Films made a feature on each. The films were viewed over a million times. Fans voted on five finalists for a trip to the Super Bowl, where it all culminated with an hour-long special Super Bowl Sunday on FOX.