duc nguyen

GCD/copywriter
ads • booksabout 

UnderArmour


When the global supply chain crisis blocked the launch of the Curry 9, we took the celebration online with the first wearable that
could move between virtual worlds and gaming platforms. Our metasneaker blew up the internet, created a new revenue stream
for UnderArmour and then walked all the way to Cannes. Good job, shoe. 


         


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