UnderArmour
To celebrate setting the all-time NBA record for 3-pointers Steph Curry and UnderArmour planned to drop the new Curry 9 to celebrate. But supply chain issues (thanks, Covid) threw a wrench in that plan. So instead,
we created the Genesis Curry Flow. The first wearable NFT of the metaverse that could move between virtual worlds and gaming platforms. Our metasneaker blew up the internet and then walked all the way to Cannes. Good job, shoe.